In approaching the new brand look and feel, the client was seeking to refresh the brand while retaining the core element of the brand, which is her last name, "Sunshine". We explored several design directions and landed on the clean yellow direction with bold yet professional typography. Yellow is was selected for its association with sunshine, while the more restrained connotations of black, white and grey convey her professionalism. We sprinkled small animations of sun rays throughout the site to add subtle and delightful touches.
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The result is a visually appealing and user-friendly website with a distinct identity that positively impacts the bottom line.
