August, 2016


Art Direction, Web Design, UX/UI

In forming the look and feel for the site, I started with a moodboard of a number of design inspirations and organically arrived at this color palette and typography set on the site with the Client. One big challenge was between the large amount of information that the site needs, and helping site visitors quickly find what's relevant to them. We strategically worked out the site's navigation after conducting research on the user behaviors on Douglas's old site. The transition effects across the site were also part of the elevated user experience to make any interaction with the site a delight.
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