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© 2014-2019 BY ARIEL SUN.

case studies

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Tattly

Web Design, Photography, Animation

Web design and photography for Tattly, a temporary tattoo brand established in Brooklyn in July 2011 by Tina Roth Eisenberg a.k.a Swiss Miss.

Travel series

Illustration

This is an ongoing personal series of places I want to visit, or visit again. The bold colors evoke the sense of enchantment pervading the world of my daydreams. I hope these images can take you there too.

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THE HUMAN PROJECT REBRANDING

Branding, Identity, Graphic Design

The Human Project at NYU (THP) worked with the agency Ogilvy & Mather to redefine their brand and develop a new logomark. As THP's internal graphic designer, I applied that visual language to a variety of marketing & communications assets and fresh brand collateral. 

Linden leadership

illustration

Series of editorial illustrations for management consulting firm Linden Leadership's white papers on team alignment, employees' internal maps, productivity, among other topics.  

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Goji gogo

Branding, Identity

Logo and identity design for a business of my own imagining: Goji berries, a superfood from Western China and the Tibetan Plateau.

Various

In addition to client work, I always have some self-initiated projects going on. They bring lots of pure joy to my life and are a perfect avenue to nurture my creativity. Currently I'm working on visualizing the geometric patterns in modern dance and music. 

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NEW YORK UNIVERSITY

Print Design

Print marketing collateral for multiple NYU departments: Undergraduate Admissions, Global Programs, University Programs, NYU Shanghai and NYU Abu Dhabi.

Or

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SUNSHINE & ASSOCIATES

Web Design, Branding, UX

Sunshine & Associates is a a woman-owned, B Corp Certified social enterprise that provides real estate advisory and brokerage services to nonprofit, arts, and social impact organizations. My team and I designed the website as part of the company's rebranding.